Number of fast food purchases last month
Age
Sex
Internet use
Region lived in
Household income bracket
Educational background
Brand importance
Brand first mentioned
Brand last bought
Read national newspapers
Pass billboard
Listen to radio
Go to movies
Watch TV news
Watch TV soaps
Watch TV sport
Watch morning TV
Watch TV chat
Watch TV quiz
Watch TV drama
Watch TV gardening
Watch TV cooking
Watch TV comedy
Watch TV documentaries
Watch TV films
Watch reality TV
Watch TV current affairs
Watch TV music shows
TV hours watched during week
TV hours watched at weekend